We’ve developed a landing page for the designer training on microblading (eyebrow tattoo) – a very popular beauty service. Girls, who want to get new professional skills and enter the business market on their own, are among the target audience.
The website header contains conversion elements (phones, “Order a call” button) and elements of trust (school logo). On the main page, we used a bright, engaging image, a header with benefits, and geo-targeting components. We also integrated an order button for those who already know the school and are ready to pay at once.
An interesting catch: we can see a part of the second screen on the first one. This marketing trick effectively involves visitors, making them read the next block.
The landing page uses the most powerful kind of content – a video clip. Video information has the greatest credibility among visitors, helps you to show the service, using the most detailed and engaging technique. The video clip starts with the user’s click, without affecting the page “weight” – the landing page loads easily, without irritating website visitors.
Both the website itself and the video clip are adapted to comfortably view them on mobile devices. By the way, the mobile user share on the Internet exceeds 40%! We didn’t lose that amount of traffic and did our best to use it and help the website customers to order the services.
The webpage design uses corporate colors. Though the beauty theme is usually conveyed in green, pink, and beige shades, we chose austere white and black colors as a symbol of elegance and tastefulness. The project customers themselves gave us a tip: as it turns out, the black and white palette is a new trend in the beauty parlor design. Golden elements in their turn increase the design “value” and position the school as an elite institution.
The blocks are made in the form of infographics: short but informative texts are strengthened with images and thematic icons. We described the training presenter and her assistants in detail to show the team’s expertise. We revealed the school’s unique advantages, diverting customers from competitors.
When we write texts, we always use the marketing approach: we studied the target audience’s preferences, the services and the team’s advantages, as well as the competitors with their unique trade offers.
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