What we advertised
Elite spirits web store sales and delivery to any location in Ukraine.
Increase the number of orders in the “Alcoholic drinks in Tetra Pack cartons” category.
The customer task:
Achieve the maximum conversion rates with the lowest order price.
What we did
To increase sales for a certain product type “Alcoholic drinks in Tetra Pack cartons”, we set up 3 advertising campaigns:
As a payment method for advertising, we chose the “Pay Per View” type. The maximum cost per click in the three campaigns was $0.30.
To conduct the advertising campaign, we chose the following placements: Facebook feed and Instagram feed in the form of carousel ads (to show all the position to be sold).
We chose the following buyer categories as the target audience: Gift, Alcoholic beverages, Birthday, Duty-Free Shop, and Barmen.
At the initial stage, the budget for the entire advertising campaign was $300.
When the campaign was launched, the click cost equaled $0.08, and it was reduced by $0.02 during the week.
Recommendations for ad creatives:
At the end of the month, the traffic increased by 60% in respect to the total traffic volume, and the number of orders on the website went up by 51% with $225 spent on the campaign.
By using this traffic source and conducting a quality analysis of the target audience, we achieved a lot of cheap traffic, as well as the largest number of orders with the lowest order price equal to $0.78 in respect to other traffic sources.
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