The AgroProm production company produces and sells products for agriculture (hoses, watering kits, greenhouses, agrotextile, and others).
Our objective was: to develop a fully-fledged adaptive online store to sell four merchandise categories, provide Russian and Ukrainian language support, bring to the user attention the image information and terms for buyers and wholesalers, give answers to questions about delivery, payment, and other technical points, to enhance the textual content with images and videos showing the product possibilities, and integrate interactive possibilities for shopping, including order and payment buttons, callback forms, and so on.
Viewing this block, the potential buyer will learn why they should tilt toward AgroProm products. Loyal prices, promotions, quality assurance always win prospective customers. Right in this place, we integrated a button used to go to the payment and delivery page. This way, interlinking to other website pages solves the block’s informative, selling, and SEO objectives.
On the slider, under the infographics, we placed customer reviews being the most important customer influence element – social proof. The feedback page includes a form for those who want to leave their reviews concerning the brand’s products.
We showed the company’s advantages and customer policy. The information about the brand’s expertise and its reliability as a producer and supplier come first.
The blocks showing advantages are designed like infographics – this is the content that sparks the website visitors’ interest, and readers easily comprehend it.
The subtle design and eco-friendly colors create the right mood for visitors and do not distract them from making purchases.
In the website header, we integrated the slider providing the possibility to choose product categories and to place an order right now. The headlines recollect the benefits for consumers – we always apply the marketing approach to texts, design, and usability.
The website also incorporates a blog containing expert articles about the brand’s products. In the articles, we describe the specifications of categories and educate customers about the products. The web store description contains SEO components and recollects the benefits for the consumer again. Below it, we placed a communication form with a minimum of fields to maximally simplify the buyer’s journey.
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